Burberry invites its visitors in the UK to its Regent Street flagship store in London to be featured on its Billy Elliot-inspired Christmas ad.

The luxury giant partners with Google to employ real-time stitching technology, which enabling users to play a role in the brand’s Christmas ad campaign. 

Visitors can join other celebrities like Naomi Campbell, Sir Elton John, Rosie Huntington-Whiteley, James Corden to ‘insert’ themselves in the luxury label’s festive video at ‘The Burberry Booth’ inside its Regent Street store.

In the booth, users are filmed jumping on the spot. The footage is then spliced into a 15-second edit of the ad, which is emailed to customers who are encouraged to watch and share their video on YouTube.

‘The Burberry Booth’ is located at the 121 Regent Street Flagship from 24th Nov to 24 Dec.