On 16th July 2020, Google's internal incubator: Area 120 released its video shopping platform - Shoploop, which is described by Google as “discovering, evaluating, and buying products all in one place”. Different from Instagram or Tik-Tok feed of product videos, we have summed up 3 facts you should know about this new product.

1) It is “Video + E-commerce”

In Shoploop, all the produces and its reviews are showed in short videos (max 90 seconds). People are able to buy the product by simply tapping the shopping button at the corner. Shoploop has created a neat and simple streamlined process and reduced the need for multiple tabs or apps running simultaneously.

2) It is a more entertaining purchasing experience.

People can discover new products in an engaging way, rather than just scrolling through images, titles, and descriptions like browsing in a traditional e-commerce site.

The shopping experience is more interactive: Shoploop’s interface is similar to a Twitter or Instagram feed. You’ll find the category you’d like and then scroll down to find relevant products. Each product is posted with real people introduced video with a shop link.

It can help people experience the look and feel of products they’re shopping for in real life without going to a physical store.

For example, Stacy is demonstrating how to get pink puff hair, with the call-to-action link tagged with the product image that directs people to the product check-out page.

Unlike Instagram, it is a APP where you need to swipe up on a story and you’ll then be directed to an app to check the product, Shoploop’s website automatically redirect you to the website where you can purchase immediately. 

3) It is also a social platform.

Shoploop helps users get product reviews from influencers and real users who are knowledgeable about the products. You can also follow your favorite Shoploop creators and easily share the videos you like with your friends and family.

Currently, you can find the product links directly to Amazon, Sephora, and brands like Glossier, Urban Decay on Shoploop, as it only includes 4 categories as makeup, skincare, hair, and nails.

Its next plan is to develop it into a comprehensive platform where people can review and recommend products and help others shop directly from their videos. Comms8 is excited to help brands activate on these social-commerce platforms via engaging video content in the future.