Alert for all digital marketers - Post-90s in China is now the largest mobile Netizen group, with over 362 million people forming this new emerging segment! This trend could not be overlooked and let us tell you why!

1. The users are active in new 1st tier cities

According to QuestMobile, the professional big data intelligence services provider in China's mobile internet market, their report in July mentioned these Chinese post-90s netizen spends over 7.5 hours surfing the internet every day that is almost 50% of our awake time.

The post-90s generations in coastal areas such as Chengdu, Chongqing, Hangzhou, and inland areas like Sichuan-Chongqing are relatively active. With their rapid economic growth, new first-tier cities including Chongqing and Chengdu attract these young people to study, work, and live.

2. Online working and studying lifestyle

Chinese post-90s are well used to working and studying digitally. They often use dictionaries like Youdao to learn foreign languages and ask for other netizens' help on the question-and-answer website called Zhihu. WPS, Dingtalk, NetEase, and Zybang are some other favourite apps adding to their list.

3. Spend 300 mins on Taobao

The report revealed that post-90s top five online shopping App are Taobao, Jingdong, Pinduoduo, Xian Yu, and Vipshop. Worth noting that around 75% Taobao active users are post-90s, spending an average 300 mins on the app every month.

4. Video preference and channel by gender

Love watching videos and platform - Chinese post-90s love both long and short videos. Among the video apps, Mango TV and Bilibili are the top two most popular platforms. Male and female users born in the 90s have a distinct preference to video apps. Men prefer to watch live games on Douyu and Huya, while women who like watch Korean drama TV on Mango TV.

5. 90’s top five apps in different categories

Meanwhile, we have selected post-90s’ top five apps in different categories below. Businesses are willing to invest more to attract these target audience by advertising on these apps.

Summary
Five insights that Comms8 concluded - knowing the Chinese post-90s netizens’ preference is essential for marketers to advertise the right target in the right channels and apps.

Comms8 is the marketing experts in bridging eastern and western culture. We are here to give advises on China digital marketing. Please let us know if you are interested in targeting the Chinese post-90s market. Click this: https://www.comms8.com/contact