China's Internet: Who Dominates and Why?

An insight into the key players and actors in China's vast digital landscape. Who dominates and why? Comms8 explains.

Trend, Media, Marketing, Statistics, socialCarol Chan26 October 2017Baidu, Alibaba, Tencent, China Internet, Comms8, e-CommerceComment

This's probably the most powerful video you've ever seen

You migh have never heard of Sandy Hook Promise before, but they have probably made the most powerful video.

MediaCarol Chan7 December 2016video, Content Strategy, charity, comms8, Social mediaComment

Korea Takes Extra Steps (Literately) to Bring Herself to You

Korea Tourism Organisation launched its latest marketing campaign in September called Korea Visits You!. The campaign featuring three short films showing how KTO bring Korea to people from different countries around the world, including the US, China and Thailand.

This award-winning SHISEIDO ad is seriously addictive

This award-winning SHISEIDO ad is seriously addictive after you've watched it for the first time.

AdvertisingCarol Chan21 September 2016Japan, Shiseido, Content Strategy, case studyComment

How Coca-Cola win the heart of China market with its 'This is Gold' Campaign

Coca-Cola win the heart of China market with its 'This is Gold' Campaign by celebrating family value of Chinese athletes.

Brand, Advertising, socialCarol Chan20 September 2016cocacola, olympic, china, brand, ThisIsGoldComment