BRIEF

As a technology architecture provider, HV hopes to enhance visibility in the Chinese market and hopes to gain more lead generation. Comms8's mission is to help HV raise awareness of Hitachi Vantara in the market as a leader in B2B data infrastructure solutions. 

STRATEGY

Creative localisation for tailoring success

We customised visuals and messaging based on global assets and respected cultural nuances while ensuring cultural nuances. Also, we preserved the core brand tone & message to maintain brand consistency.

Multiple Media Ad Plan-Display strategy

At the beginning stage, we implemented a data-based approach to reach the ultra-niche audience, utilising B2B targeting strategies and advanced campaign insights for premium placements. To guarantee comprehensive coverage, we strategically implemented both Native Ads and Banner Display formats across targeted channels.

Multiple Media Ad Plan-Baidu SEM strategy

We divided the SEM keyword into three levels of categories and refine the major categories and search terms for the group. During the campaign, we conducted an ongoing bidding optimisation strategy and budget allocation based on the performance of different ad groups.

RESULT

Overall, we generated 10.8m impressions, 131k clicks and a CTR of 1.24%. With impressions and clicks exceeding the planned target by 56% and 45% respectively. The campaign boosted the website traffic by 16 times during the campaign period vs the previous period, driving over 46k unique visitors and 63k page view to the brand’s China site, with a bounce rate at 44.28%.