BRIEF

Cult Wine is a wine Investment platform that provides professional advice on fine wine to help clients make worthy fine wine. Comms8 was tasked to increase brand awareness in the Hong Kong and Singapore markets. 

STRATEGY

Comms8 executed a strategic cross-border marketing campaign, harnessing media partnerships with premium titles, SCMP and Talter, to maximise brand exposure across online and offline channels

Comprehensive Digital media channels

Adopting a data-driven approach, Comms8 employed various digital channels to captivate affluent audiences and wine enthusiasts. The channels include digital banner ads across prominent websites and platforms;online advertorials positioned on relevant platforms to convey brands’s value; eDM campaign with facilitated customised messaging, fostering direct and impactful connections with potential clients; social media contents to nurtured brand loyalty.

Premium Position in Print Ad

By negotiating a complimentary upgrade to a half-page advertisement in the main paper, including inside the front cover, Comms8 ensured optimal visibility and extended the campaign's reach. This premium position bolstered circulation and maximised exposure to the target audience.

RESULT

Cult Wines campaign ran for 41 days on Tatler. The overall campaigns delivered 743,319 impressions, exceeding the planned impressions initially agreed on by 75% and has received over 610 clicks with an overall 0.08% CTR.