Coming into the second half of the year, we are thrilled to announce that Comms8 is shortlisted for the Digital Impact Awards Asia! Our collaboration with AVEVA, a global leader in engineering and industrial software solutions, for its first digital campaign in China targeting core industries, has got us shortlisted as ‘Best use of data’ and ‘Best use of digital from the engineering and manufacturing sector’ to celebrate the digital work in corporate communications.

To expand AVEVA’s brand presence in the new China market, we leveraged and had a breakthrough on programmatic advertising targeting parameters on key Chinese communications platforms, as well as a keyword-based strategy on mainstream search engines to reach niche industry audiences and increase website traffic amongst the competitive B2B market. Our innovative digital marketing strategy allowed us to contribute over 80% of total website traffic and generated an impressive million-based amount of business pipeline.

2020 was indeed a challenging year, with all of us planning, working and meeting remotely, this stressed the importance of communications and trust in activating a large-scale campaign as such.

Taking the opportunity, we would like to express our heartfelt thank you to AVEVA - particularly the awesome team in the UK, China and Singapore for their trust in our professionalism, and everyone who helped and supported us along the way!

Get in touch to work together on your next award-winning campaign!