Thriving with a population of 23.3 million, Taiwan is a democratic success story. Boasting a GDP growth of 2.45 percent in 2022, Taiwan presents an attractive market for businesses, especially those in the B2B sector, seeking international expansion.
Are you looking to enter the Chinese market? Xiaohongshu (Little Red Book) is a powerful platform to reach millions. With over 200 million active users and 140,000 brands already on board, it’s a strategic move for global brands like yours.
Known as China’s Twitter, Weibo boasts over 500 million active monthly users and is one of the top microblogging platforms where brands can share bite-sized content, short videos or social ads. Here are some tips to master the platform.
Language is a critical bridge between brands and their international audiences. It shapes how a message is conveyed, understood, and ultimately, how consumers perceive the brand itself. Here’s a closer look at key tips to master the role of language in the global space.
E-Commerce giant ASOS is venturing into the growing field of retail media to boost revenue in challenging market conditions. Building on its existing retail media initiatives launched in 2021, the fashion e-commerce giant has partnered with Criteo and here’s all you need to know.
Japan offers an appealing market for businesses seeking international expansion, particularly those in the B2B sector. Here’s how you can capture the allure of Japan’s digital market and steps to navigate through the potential challenges faced by foreign companies.
The key to success in today’s digital landscape lies in embracing mobile-first thinking. As the tide has shifted dramatically, with mobile devices now surpassing desktops in global web traffic, here’s how m-commerce can unlock a world of success for your brand.
Get ready, influencer marketing is exploding! It’s expected to be a massive $22.2 billion industry by 2025. This fast-growing field is changing how brands connect with consumers and here’s how InfluenConnect will be a game-changer for brands and marketers.
Are you prioritising TikTok within your marketing strategy in 2024? Throughout 2023, TikTok solidified its position as a leading entertainment platform, with over a billion users engaging with the app and now TikTok has expanded its eCommerce offerings to capitalise on its potential as a shopping platform.
To spread their wings across the globe, brands grapple with a key question: do we offer a uniform product to all countries, or tailor it to individual markets? This trade-off between globalisation and localisation is a false dichotomy. Here’s how to create a fine balance between the two.
Want to capitalise on the power of Instagram marketing in 2024? As the leading social media platform for young adults, it offers immense marketing potential for brands, entrepreneurs, and creators. This guide outlines key strategies to help you achieve sustained success on Instagram.
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While the buzz around TikTok and Snapchat is undeniable, the advertising potential of the Meta, Facebook and Instagram world shouldn’t be underestimated. Here’s how Meta Ads offers a powerful toolkit for businesses of all sizes in 2024.