QVC UK - the market leader. It has grown to be available in all UK homes through mass TV distribution on Freeview, Sky, and cable as well as a significant online presence. Customers can order products on-air, online, or on mobile devices at their convenience with 24/7 UK call center support. The commission-based profit model and unique retail business model allow QVC UK to stand out from the market.

The downside is that they are extremely slow to move forward on anything and you are at their mercy as to whether they allocate airtime (or not) to any given company or product range.

Ideal World - another major shopping TV in the UK. They run a similar wholesale buying business model to QVC but it is also possible to buy airtime from them on a fixed basis for a fixed cost on the proviso you provide an on-screen Guest too whereby the sales and response would revert back to your client’s URL and call center. They used to employ a niche product category strategy but expanded into another specialist sector – pets. The company now changes the on-screen product information overlays and rebrands set designs, VTs, and social media.

Long-form DRTV advertising allows companies to have enough time to tell their stories. Not only can you fully educate potential customers but also build a truly compelling offer an irresistible value proposition.

3 mins DRTV advertising runs across 150 channels in the UK. The three-minute DRTV is the shortest length of advertising for generating profitable hard cash return on investment for the client base. Brands aim to educate their consumers on the features and benefits of their product or service and then have that consumer follow a call to action.

30 mins DRTV advertising is available on major TV channels in the UK. Products ads are always split into different segments of five-minute length and are optimized according to performance. It is an ideal strategy for clients and brands that have huge ranges of products.