baidu sem
Baidu is the largest search engine in China, occupying over 85% of the domestic market
Baidu is the largest search engine in China, occupying over 85% of the domestic market. Baidu SEM becomes one of the most cost-effective and high-return marketing methods to drive traffic and grow business leads. And it is widely used in both B2C and B2B marketing campaigns in China. However, many people are easily confused with Baidu SEO and Baidu SEM. To achieve success with Baidu search optimisation, the following content is going to introduce to you what is Baidu SEM and how can Comms8 help you with it.
What is Baidu SEM?
Baidu SEM or Baidu Search Engine Marketing, also known as PPC advertising, refers to using paid tactics on Baidu search engines to gain website exposure and raise brand awareness. The ranking of the website is related to the keyword's bidding result. It is a way to boost website ranking on the searching page, which performs better with display banners than other functions like brand zone or promotional images. The bidding is charged according to the number of clicks directed to the website, therefore brands can flexibly control the investment and optimise towards maximum return.
From the perspective of users, Baidu SEM is the process of seeing advertisements, clicking, downloading (consulting), and closing transactions. For bidding specialists, it is the process of controlling keywords, bids, landing pages, and online customer service. The core of Baidu SEM is the bidding promotion strategy.
The Benefit Of Doing Baidu SEM
The principle of Baidu SEM bidding promotion
Keyword ranking is determined by both quality and bid (quality × bid). In the case of the same bid, the higher the quality, the higher the ranking. In the case of the same quality, the higher the bid, the higher the ranking. Without adjusting the bid, you can improve the quality of keywords to obtain a better ranking position, lower click prices, and increase the return on investment. The only high-quality promotional information can appear on the left of the Baidu search result - a higher bid is not going to be helpful if the quality is low. This is to ensure that everyone competes fairly and to prevent poor creatives from affecting users' search experience.
How to optimize Baidu SEM?
If you are looking to expand into Chinese market but are not sure what to do with Baidu SEM, contact us now! We are happy to tailor a Baidu SEM strategy for your brand to enhance your brand presence in China.
Client Testimonial
Case studies on Baidu SEM
Insights on Baidu SEM
Being the most commonly used search engine in China, an informative and relevant website displaying at prominent position on users' search result page is going to strengthen brand awareness.