Ideas & Insights
TikTok boasts over 109 million users in Indonesia, while Kuaishou has 640 million users in China. Explore which short-form video app dominates in China and Southeast Asia!
Social media marketing in Asia is set for massive growth, projected to reach $255.8 billion by 2028. Discover why millions are turning to social media marketing and how you can capitalise on Asia’s booming market.
Japan's 105 million social media users favour LINE, YouTube, and X. With an 84% penetration rate, learn how to leverage these platforms for social media marketing success!
Only 60% of new brands survive beyond 2 years, with 30% failing in 2022 alone. Discover how the $52B influencer marketing industry can extend your brand’s success!
With LinkedIn’s 900M+ professionals, SEO, SEM, and RTB rank among the top in-demand digital marketing skills. Discover why they’re essential for thriving in 2024’s digital economy.
Brand storytelling boosts content marketing success, with 73% of marketers prioritising it and 55% of consumers more likely to buy. Learn how compelling narratives drive customer loyalty and trust!
China’s video streaming market is booming, with over 944 million users and $47.5 billion in value by 2023. Discover how brands can leverage streaming platforms and live commerce to engage with Chinese consumers.
Naevis debuts as SM’s first virtual artist, redefining social media marketing. With over 5.04 billion global users, social platforms offer brands endless opportunities. Discover how virtual artists are shaping the future of digital engagement.
China’s social commerce is evolving rapidly, blending e-commerce and social media. With live streaming driving a market valued at nearly 5 trillion yuan in 2023, platforms like Taobao and JD.com offer unprecedented opportunities for brands to engage consumers.
Southeast Asia’s social commerce is booming, driven by mobile-first consumers and influencers. With $42 billion in potential by 2025, the region offers massive opportunities for brands. It’s your turn to tap into Southeast Asia's dynamic digital market.
China’s economy defied odds during the pandemic, and their brand value soared. A massive $5 trillion opportunity awaits for foreign brands to tap into China’s booming consumer market. The key takeaway? Now’s the time to win over Chinese consumers.
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With over 950 million mobile video users and 81% of consumers shopping via smartphones, China’s social media platforms like WeChat, Douyin, and Xiaohongshu are essential for brands!