Ideas & Insights
LinkedIn drives 80% of B2B leads, while segmented EDM increases open rates by 14%. Learn how to personalise and localise your B2B campaigns in Asia!
Instagram Broadcast Channels launched in 2023, helping brands like Jacquemus and Ralph Lauren connect with 50,000+ followers. Discover why they’re loyalty game-changers!
With over 65,000 tweets during Cannes Lions 2023 and 593 million monthly active users on Weibo, social media is essential for event success. Learn 6 proven strategies to activate X and Weibo at your next event!
With over 400 million education live-stream viewers and 45 million educational accounts on Douyin, Chinese EdTech companies are thriving through social media marketing. Discover their winning strategies!
With over 950 million mobile video users and 81% of consumers shopping via smartphones, China’s social media platforms like WeChat, Douyin, and Xiaohongshu are essential for brands!
TikTok boasts over 109 million users in Indonesia, while Kuaishou has 640 million users in China. Explore which short-form video app dominates in China and Southeast Asia!
Social media marketing in Asia is set for massive growth, projected to reach $255.8 billion by 2028. Discover why millions are turning to social media marketing and how you can capitalise on Asia’s booming market.
Japan's 105 million social media users favour LINE, YouTube, and X. With an 84% penetration rate, learn how to leverage these platforms for social media marketing success!
Only 60% of new brands survive beyond 2 years, with 30% failing in 2022 alone. Discover how the $52B influencer marketing industry can extend your brand’s success!
With LinkedIn’s 900M+ professionals, SEO, SEM, and RTB rank among the top in-demand digital marketing skills. Discover why they’re essential for thriving in 2024’s digital economy.
Brand storytelling boosts content marketing success, with 73% of marketers prioritising it and 55% of consumers more likely to buy. Learn how compelling narratives drive customer loyalty and trust!
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Saudi Arabia’s “This Land is Calling” campaign launched in 2024, inviting travellers to explore its rich landscapes and heritage. With tourism growth hitting 73% from Western markets, see how Saudi is shaping a new era!