Ideas & Insights
81% of B2B buyers trust industry influencers. Discover how to integrate influencers with B2B marketing strategies for brand success in Asia's competitive markets!
TikTok Refugees are flocking to RedNote (Xiaohongshu / RED), now with 300M users. Learn why 39% of TikTokers seek stable monetisation and niche-driven communities.
Nio’s 2,300+ battery-swap stations globally redefine convenience, while Asian EV brands like BYD lead with 22% influencer engagement growth in 2023. Discover how innovative strategies drive their global success.
Brands using Instagram Broadcast Channels see 15-20% higher engagement and boost loyalty with member communities. Learn key benefits and pitfalls to avoid!
Saudi Arabia’s “This Land is Calling” campaign launched in 2024, inviting travellers to explore its rich landscapes and heritage. With tourism growth hitting 73% from Western markets, see how Saudi is shaping a new era!
LinkedIn drives 80% of B2B leads, while segmented EDM increases open rates by 14%. Learn how to personalise and localise your B2B campaigns in Asia!
Instagram Broadcast Channels launched in 2023, helping brands like Jacquemus and Ralph Lauren connect with 50,000+ followers. Discover why they’re loyalty game-changers!
With over 65,000 tweets during Cannes Lions 2023 and 593 million monthly active users on Weibo, social media is essential for event success. Learn 6 proven strategies to activate X and Weibo at your next event!
With over 400 million education live-stream viewers and 45 million educational accounts on Douyin, Chinese EdTech companies are thriving through social media marketing. Discover their winning strategies!
With over 950 million mobile video users and 81% of consumers shopping via smartphones, China’s social media platforms like WeChat, Douyin, and Xiaohongshu are essential for brands!
TikTok boasts over 109 million users in Indonesia, while Kuaishou has 640 million users in China. Explore which short-form video app dominates in China and Southeast Asia!
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Asian EV brands are conquering global markets, with EVs accounting for 20% sales growth in Europe, 2023. As the EV market hits $800B in 2024, discover how brands are redefining the future!