China’s E-Commerce and Social Media are Merging in 2024

China’s social commerce is evolving rapidly, blending e-commerce and social media. With live streaming driving a market valued at nearly 5 trillion yuan in 2023, platforms like Taobao and JD.com offer unprecedented opportunities for brands to engage consumers.

Comms8 MD Spoke about the Challenge Brands Face in 2020

PRCA International Summit 2020 aims to explore global PR challenges and opportunities under Covid-19 crisis with the communications leaders from across the world. Comms8's MD was invited to speak about the challenge faced by brands in an era of uncertainty during the summit.

NewsCarol C5 June 2020comms8, PRCA, Branding, brand, marketing, panel talkComment

Pick of Christmas Ad 2018

Christmas is always a good time for marketers to launch campaigns, create online buzz and drive traffic. There are so many insightful ideas in Christmas 2018. Take a look at Comms8’s favourite ad of this festive season!

Advertising, Brand, Creativity, Inspirations, MarketingCarol Chan21 December 2018advertising, brand, marketing, ChristmasComment

How Brands Engaged Chinese Lovebirds on ‘520’ Day

Brands which know little about ‘520’ day could be missing a great opportunity to engage with the Chinese lovebirds

Many global brands may know that nowadays, Chinese consumers celebrate both the Western Valentine’s day on 14th February and the Chinese Valentine’s day on the seventh day of the seventh month on the lunar calendar, but only a few know about ‘520’ day- And those who don’t know about it could be missing a great opportunity to engage with the Chinese lovebirds.

Advertising, Brand, Creativity, Inspirations, MarketingCarol Chan22 May 2018brand, marketing, china marketing, Valentine's Day, 520 day, campaignComment

Two Emerging Chinese Short-Video Sharing Apps

Since their inception, social media platforms have always been essential tools for brands to reach their target audience, especially in China, where over one billion people use the internet every day.

However, besides WeChat (China’s WhatsApp), Weibo (China’s Facebook), and Youku (China’s YouTube), what other social media platforms should you utilise in order to communicate with your audience?