Posts in Marketing
Leveraging Zhihu for Effective B2B Marketing Strategies in China

Millions of Chinese are using Zhihu in their daily lives for searching answers and sharing knowledge. But how can we utilise such a powerful platform in our B2B market? In this blog post, we’ll discuss how to use this popular knowledge-sharing platform - Zhihu to reach business-to-business (B2B) customers, what types of content to create, and how to promote it to the right people.

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China’s E-Commerce Shopping Festivals: 3 Ways To Unlock Billions in Sales

China’s e-commerce market is one of the largest and fastest-growing in the world, with online sales crossing over $2 trillion in 2022. Festivals like Singles’ Day, 618 and Double 12 Day offer huge opportunities for foreign businesses to develop a strong brand presence in the Chinese market.

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