Millions of Chinese are using Zhihu in their daily lives for searching answers and sharing knowledge. But how can we utilise such a powerful platform in our B2B market? In this blog post, we’ll discuss how to use this popular knowledge-sharing platform - Zhihu to reach business-to-business (B2B) customers, what types of content to create, and how to promote it to the right people.
Read MoreChina, poised to become a global automotive export hub, has its eyes set on Europe as its key market. On October 4, 2023, the European Commission launched an investigation into whether Chinese BEV exports are receiving unfair subsidies.
Read MoreChina’s e-commerce market is one of the largest and fastest-growing in the world, with online sales crossing over $2 trillion in 2022. Festivals like Singles’ Day, 618 and Double 12 Day offer huge opportunities for foreign businesses to develop a strong brand presence in the Chinese market.
Read MoreKOLs are trusted experts in their respective fields, and their recommendations can have a significant impact on consumer purchase decisions in Asia. What are the top future trends in KOL marketing where they’ll matter the most? Here’s a quick rundown.
Generate leads quickly and easily in China by optimising your website for local search engines and creating high-quality content that resonates with your target audience. Use the right platform, such as WeChat or Baidu, and implement these 7 key strategies.
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