LinkedIn drives 80% of B2B leads, while segmented EDM increases open rates by 14%. Learn how to personalise and localise your B2B campaigns in Asia!
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Generate leads quickly and easily in China by optimising your website for local search engines and creating high-quality content that resonates with your target audience. Use the right platform, such as WeChat or Baidu, and implement these 7 key strategies.
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The Asia Pacific region is a digital marketing goldmine, with over 2.5 billion internet users. Businesses that embrace these five latest digital marketing trends in 2023, such as AI, influencer marketing, and personalisation, will be poised to strike gold.
Tencent recently launched its electronic signature platform, which provides enterprises and individual users with secure and convenient electronic contract signing and corresponding evidence preservation services. Users can sign an online contract with a designated party under the premise of real-name authentication, and save the signing process and results through blockchain technology throughout the entire process to ensure the validity of the contract.
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The pandemic has propelled contactless and cashless transactions in Asia at warp speed, paving the way for virtual banks. Fintech News showed that approximately 16% of Hong Kongese currently have a virtual bank account, while 12% of Hong Kongese are planning to open one in the next 5 years. Southeast Asia has also seen a boom in virtual banks.