China’s E-Commerce and Social Media are Merging in 2024

China’s social commerce is evolving rapidly, blending e-commerce and social media. With live streaming driving a market valued at nearly 5 trillion yuan in 2023, platforms like Taobao and JD.com offer unprecedented opportunities for brands to engage consumers.

BlogGuest User10 September 2024china, southeastasia, Taobao, Tmall, JD.com, Guangguang, socialcommerce, livestreaming, contentmarketing, growth, KOL, KOL Marketing, influencer, InfluencerMarketing, brandComment

Comms8 Weekly : 4 bitter lessons learned by brands from Double 11 2020. No fancy number, just brutal truth.

China’s Double 11 shopping festival, the world’s largest online shopping festival held by every major E-commerce platforms in China, came to an end. Today, Comms8 will sum up three phenomena in Double 11. These phenomena can provide lessons and inspiration for brands to play a better role in the next Double 11.

Blog, TrendCarol C3 December 2020Chinese marketing, Double 11, Duoyin, Kuaishou, iimedia Research, Alibaba, JD.com, Pinduoduo, KOLComment