How Chinese Brands Won Over Our Hearts this April Fool's Day

For brands around the world, April Fool’s Day is the perfect chance to communicate with their audience and improve brand awareness. Nowadays, Chinese brands are more global-centric and have started relating with the international audience by tapping in the global festivals and topics. We have picked two of the best Chinese campaigns embracing the sense of humour on this April Fool’s Day.

Brand, Creativity, Inspirations, Marketing, PRCarol Chan6 April 2018brand, marketing, PR, April Fool's DayComment

How Brand Partnerships can Boost Sales in China: Chivas Regal and the NBA

How Chivas Regal pulled back sales by partnering with NBA China, presented by Comms8

Advertising, Brand, Marketing, TrendCarol Chan13 March 2018nba, Comms8, marketing, Branding, brandComment

What’s the biggest fear for a brand owner?

What’s the biggest fear for a brand owner? Investing in a marketing campaign that fails to see the growth in sales? Comms8 explains how to take advantage of a fully integrated marketing campaign!

Advertising, Media, Marketing, PR, BrandCarol Chan30 January 2018Comms8, marketing, PR, mobile payment, advertising, brandComment

WeChat Launches Brand Zone- A New Opportunity for Chinese Market

WeChat unveils its new Brand Zone! What is it? How will it affect you? Why? Read here at Comms8!

Brand, Inspirations, Marketing, MediaCarol Chan23 January 2018wechat, wechatpay, brand, brandzoneComment

How Coca-Cola win the heart of China market with its 'This is Gold' Campaign

Coca-Cola win the heart of China market with its 'This is Gold' Campaign by celebrating family value of Chinese athletes.

Brand, Advertising, socialCarol Chan20 September 2016cocacola, olympic, china, brand, ThisIsGoldComment