Cannes Lion 2023 was a transformative experience for Comms8, fueling our passion for creative brilliance and industry evolution. In this article, we will share our invaluable takeaways from the panel discussions and our experience of connecting with industry practitioners. We also extend our discussion about the advertising landscape in Asia and Europe.
Read MoreChristmas is always a good time for marketers to launch campaigns, create online buzz and drive traffic. There are so many insightful ideas in Christmas 2018. Take a look at Comms8’s favourite ad of this festive season!
Read MoreBrands which know little about ‘520’ day could be missing a great opportunity to engage with the Chinese lovebirds
Many global brands may know that nowadays, Chinese consumers celebrate both the Western Valentine’s day on 14th February and the Chinese Valentine’s day on the seventh day of the seventh month on the lunar calendar, but only a few know about ‘520’ day- And those who don’t know about it could be missing a great opportunity to engage with the Chinese lovebirds.
Read MoreSince their inception, social media platforms have always been essential tools for brands to reach their target audience, especially in China, where over one billion people use the internet every day.
However, besides WeChat (China’s WhatsApp), Weibo (China’s Facebook), and Youku (China’s YouTube), what other social media platforms should you utilise in order to communicate with your audience?
Read MoreFor brands around the world, April Fool’s Day is the perfect chance to communicate with their audience and improve brand awareness. Nowadays, Chinese brands are more global-centric and have started relating with the international audience by tapping in the global festivals and topics. We have picked two of the best Chinese campaigns embracing the sense of humour on this April Fool’s Day.
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