Only 60% of new brands survive beyond 2 years, with 30% failing in 2022 alone. Discover how the $52B influencer marketing industry can extend your brand’s success!
Read More
PRCA International Summit 2020 aims to explore global PR challenges and opportunities under Covid-19 crisis with the communications leaders from across the world. Comms8's MD was invited to speak about the challenge faced by brands in an era of uncertainty during the summit.
Read More
Boycott of GAP started to trend on Chinese social media network Weibo after the company was found selling a T-shirt with an incorrect map of China.
On May 14th, a post on Chinese social media network Weibo by @Tangfener with pictures of a GAP T-shirt caused huge discussion as a Chinese map on the T-shirt was found “incorrect” with some Chinese-claimed territories, including south Tibet and the island of Taiwan being omitted. The user said the photo was taken at an outlet store in Canada and satirized the brand, saying that GAP would have big trouble if the T-shirt was released in Chinese market.
Read More
How Chivas Regal pulled back sales by partnering with NBA China, presented by Comms8
Read More
Thought ditching its earphone jack was the bravest move of iPhone7? The bravest thing is having the guts to call itself '7'. Read more.
Read More