Cultural Context in Asia: The Secret to Influencer Marketing Success

Language translates meaning, but culture translates connection. In Asia’s diverse and complex landscape, influencer marketing only works when rooted in cultural context. Here's how brands win trust and engagement across Asian markets — by going beyond words.

An Vu30 September 2025Comment

Xiaohongshu: China’s Most Trusted Influencer Platform in 2025

Xiaohongshu, also known as RedNote, has rapidly evolved into China’s most trusted influencer platform. Learn how UK brands are unlocking high-ROI campaigns and winning trust in the world’s largest social commerce market.

An Vu23 September 2025Comment

Cracking WeChat: How Western Brands Can Finally Win in China

Western brands often misfire when marketing on WeChat. This guide breaks down key cultural, technical, and strategic reasons behind the struggle — and how to fix them.

An Vu11 September 2025Comment

From Clicks to Conversions — How Social Commerce Is Redefining Brand Growth in Asia

From livestream shopping to platform-native payments, social commerce is reshaping Asia’s digital economy. Learn how to turn clicks into conversions in 2025.

An Vu4 September 2025Comment

APAC Digital Marketing Strategies That Actually Work in 2025

APAC is more than a region, it’s a mosaic of digital behaviours, platforms, and cultures. Learn the tactics, platforms, and campaigns that actually drive results for brands.

An Vu26 August 2025Comment