Mastering KakaoTalk: The Key to South Korea’s Mobile-First Market

KakaoTalk isn’t just South Korea’s top messaging app — it’s the country’s most powerful digital marketing ecosystem. From brand channels to hyper-local ads, learn how global brands can win with Kakao.

An Vu31 July 2025Comment

K-pop Marketing Secrets: How Global Fame Was Engineered

K-pop’s global dominance is no accident. Discover the marketing strategies that turned idols into international icons — and what brands can learn from them.

An Vu23 July 2025Comment

China’s Creator Economy in 2025: A Brand Survival Guide

The China creator economy in 2025 is booming, with local KOLs, KOCs, and social platforms reshaping how consumers discover and trust brands. Here's how global businesses can stay relevant, credible, and competitive.

An Vu16 July 2025Comment

Industrial Tech Meets KOL Marketing: What Actually Works?

When we think of Key Opinion Leaders (KOLs), we often picture fashion influencers, fitness experts, or tech reviewers raving about the latest gadgets. But in the industrial tech sector — where the buyers are engineers, procurement teams, or C-level executives — is there room for influencer-style marketing?

BlogAn Vu10 July 2025kol, marketing, industrial, successComment

Carol Chan Joins Global Brand Leaders at Cannes Lions UK-China Roundtable

We’re thrilled to share that our Founder and Managing Director of Comms8 and InfluenConnect™, Carol Chan, has been invited to moderate a special roundtable at this year’s Cannes Lions International Festival of Creativity.

An Vu5 June 2025Comment