Big data is everywhere.  Linkedin, one of the world's most popular social media platforms that hosts more than 330 million people's resume, is also giving us some insights on the job market with its big data. 

To round up 2014, LinkedIn released a report of the top skills that got people hired on LinkedIn, as well as the top keywords that used by recruiters for hunting down the talents.

The top 10 'sell-like-a-hotcake' skills in 2014 are: 

1) Statistics and data mining.

2) Middleware and Integration Software

3) Storage Systems and Management

4) Network and Information Security

5) SEO/SEM Marketing

6) Business Intelligence

7) Mobile Development

8) Web Architecture and Development Framework

9) Algorithm Design

10) Perl/Python/Ruby

SEO / SEM Marketing ranks the 5th on the list shows the growing demand of specialist in this area, and it implies the increasing need of SEO and SEM in brand's marketing strategy.  

As according to the latest report - “Programmatic Advertising: Forecast and Future Growth Trends” published by eMarketer, advertisers are spending more than expected on programmatic advertising /SEM, including real-time bidding (RTB).

eMarketer expects massive increases in programmatic advertising in the coming years.  Spend on programmatic advertisng is expected to increase another 47.9% next year and to double this year’s total by 2016, when it will reach $20.41 billion, or 63.0% of US digital display ad spending.

Perhaps it's time to upskill ourselves and SEO your LinkedIn profile?