6 Essential Tips for Activating X and Weibo at Events

With over 65,000 tweets during Cannes Lions 2023 and 593 million monthly active users on Weibo, social media is essential for event success. Learn 6 proven strategies to activate X and Weibo at your next event!

BlogGuest User27 November 2024X, Twitter, Weibo, Brand, BrandActivation, CampaignActivation, Hashtag, NIKE, ADIDAS, CannesLions2023Comment

How Chinese EdTech Companies are Winning with Social Media Marketing

With over 400 million education live-stream viewers and 45 million educational accounts on Douyin, Chinese EdTech companies are thriving through social media marketing. Discover their winning strategies!

BlogGuest User20 November 2024K12, ChineseEdTech, EdTech, K12EdTech, Yuanfudao, Zuoyebang, TAL, YuodaoComment

Why Social Media is Crucial for Brands Targeting Chinese Consumers in 2024

With over 950 million mobile video users and 81% of consumers shopping via smartphones, China’s social media platforms like WeChat, Douyin, and Xiaohongshu are essential for brands!

BlogGuest User13 November 2024China, SocialMedia, socialmediamarketing, PerfectDiary, EsteeLauder, MobileVideoStatisticsComment

TikTok vs. Kuaishou in China and Southeast Asia: Which App Rules the Short-Form Video Market?

TikTok boasts over 109 million users in Indonesia, while Kuaishou has 640 million users in China. Explore which short-form video app dominates in China and Southeast Asia!

BlogGuest User6 November 2024TikTok, Kuaishou, SEA, SoutheastAsia, SoutheastAsiaMarket, chinaComment

Asia's $255.8 Billion Social Media Marketing Opportunity

Social media marketing in Asia is set for massive growth, projected to reach $255.8 billion by 2028. Discover why millions are turning to social media marketing and how you can capitalise on Asia’s booming market.

BlogGuest User30 October 2024SocialMediaMarketing, Asia, Instagram, WeChat, TikTok, WhatsApp, YouTube, XiaohongshuComment