The China creator economy in 2025 is booming, with local KOLs, KOCs, and social platforms reshaping how consumers discover and trust brands. Here's how global businesses can stay relevant, credible, and competitive.
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When we think of Key Opinion Leaders (KOLs), we often picture fashion influencers, fitness experts, or tech reviewers raving about the latest gadgets. But in the industrial tech sector — where the buyers are engineers, procurement teams, or C-level executives — is there room for influencer-style marketing?
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We’re thrilled to share that our Founder and Managing Director of Comms8 and InfluenConnect™, Carol Chan, has been invited to moderate a special roundtable at this year’s Cannes Lions International Festival of Creativity.
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Join Comms8 and InfluenConnect™ at the 2025 Hong Kong Retail Summit to explore influencer marketing, livestream shopping, and the future of digital commerce in Asia.
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Discover the leading Chinese short video platforms in 2025 and how each can transform your new media communication strategy. Explore key features, stats, and insights.
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