APAC online Advertising

china-online advertising

APAC online advertising market saw the largest growth from short video ads and social ads to search engine ads

Digital marketing in APAC has its own set of rules and platforms specifically targeting the locals. As people are spending more time on the Internet, online advertising is now a must-do if you are expanding your business in APAC.

APAC online advertising market saw the largest growth from short video ads and social ads to search engine ads.

For search engine ads, Baidu is the most used search engine in China, controlling over 76% of China's market share. Apart from Baidu, Sogou, Soso, and Tencent also have a high market share.

In terms of social ads, LINE, WeChat, and QQ, two frequently used apps for messaging, should be considered when trying to reach Asian audiences.

As for video ads, apart from placing video ad on the display network, many KOLs create collaborated video content on social media platforms such as LINE, Weibo, Douyin, Kuaishou, Bilibili, and Rednote (Xiaohongshu / RED).

 

The digital marketing options in APAC might be a bit overwhelming,
therefore Comms8 is here to help you activate digital marketing campaigns in APAC with the right platform and right format.

Featured
Baidu
Baidu

It is the Google of China and it owns around 70% of the search engine market share in China. Baidu has text search ads and displays network ads just like Google, therefore it is definitely a great choice for you to reach the large population in China. Compare to Google, Baidu has different ad format and bidding model, as well as usability and user interface. Our Chinese native speaking team is definitely your best partner in providing you advice for Baidu SEO, SEM and other ad formats.

WeChat
WeChat

WeChat is the most popular communication app in China with well over 1.2 billion monthly active users, that spends on average 90 minutes every single day chatting with their friends. WeChat offers a few types of ads on its platform, such as banner ads on official account, moment ads that are similar to in-feed ads placed on Facebook and Instagram and Mini Programme to engage with your target audience. Comms8 has in-depth knowledge of novel features on Wechat and help you to gain exposure and drive conversion.

Weibo
Weibo

Weibo is the Twitter of China. Compared to the 330 million monthly active users of Twitter, Weibo's monthly active users is around 550 million in 2020. With a large and stable user base, KOL marketing on Weibo helps raising brand awareness. If you are targeting younger audience, Weibo might be the platform for you as 53.9% of all the KOLs’ followers are aged under 25.

Douyin (Chinese version of Tiktok)
Douyin (Chinese version of Tiktok)

Douyin surpassed 600 million daily active users in 2020. If you are targeting the Chinese market, Douyin will be one of the key platforms for short video advertising. With the fast-paced and eye-catching Douyin video style, we believe that Douyin is becoming the next battleground for online advertising in China. There are various ad formats to choose from on Douyin, including open screen ads, feed ads, sticker ads, and of course, KOL marketing.

rednote (Xiaohungshu/ XHS)
rednote (Xiaohungshu/ XHS)

With over 100 million users, rednote is China’s most popular social shopping platform. 80% of the active users on rednote are female, making it the best platform to promote cosmetic, fashion and lifestyle products. Users like to share their daily lives and product reviews, which turns rednote into a trustworthy review platform in China. Apart from working with KOL to drive brand awareness, rednote is also effective in converting sales with its e-commerce function.

Whether you are moving into a new market or looking to enhance the brand presence in APAC, Comms8's trilingual team in UK, China, Hong Kong and Japan offers insights and solutions based on data. With an in-depth understanding of your target markets, their media landscape, and up-to-date marketing trends, we provide you with strategies that could maximise your ROI.
Contact us to know more about the ad format available for your business.

Client Testimonial

Client Testimonial
Echo Z - Schneider Electric
Echo Z - Schneider Electric

“From strategic planning to execution, Comms8's services reflect its highly-rated professionalism and a sense of responsibility.”

Sandra N - Nelson
Sandra N - Nelson

“We're delighted with the 2x short-term sales impact plus winning the Chair's award at The Drum Digital Advertising Awards 2020. “

Wen J - Nestle
Wen J - Nestle

“We have worked with Comms8 for various projects to communicate to Chinese audiences. The team really pays attention to details and very often goes the extra mile to deliver good results.”

Case studies on online advertising in China

Insights on online advertising in China

Blog
E-payment Race: from China to the rest of Asia
E-payment Race: from China to the rest of Asia

Digital payments is now king in Asia’s payment ecosystem. The Covid-19 has accelerated Asia’s transition to digital financial services. Notwithstanding border restrictions, the region’s digital payments ecosystem is growing as countries collaborate to connect their domestic payment systems. How is the e-payment race across Asia?

How Chinese New Year celebration went online this year
How Chinese New Year celebration went online this year

To avoid Covid resurgence, Chinese government called people to avoid travelling to their hometowns for family celebrations. According to Xinhua News Agency, comparing the average figures during this period, more than 48 million people in 36 large and medium-sized cities across the country have decided to stay where they work this year to celebrate Lunar New Year. As millions stay put, Chinese celebrate Spring Festival in new ways.

Chinese millennials are spending lots to do very little
Chinese millennials are spending lots to do very little

Consumption remains an engine and driving force for China’s economic growth. According to the BCG, consumption by young Chinese spenders under the age of 35 accounts for 65% of consumption growth. Youngsters spend big on laziness and they are willing to pay for services that save their own leisure time.