Content Strategy

Not only connecting individuals, social media platform is also one of the most important channels for brands to increase their brand awareness, connect and engage with audience, as well as to boost sales. Over 3.8 billion netizens around the world use social media, and each of them owns 8 different social media platform accounts on average. A lot of netizens spend more than 100 minutes on social media every day, including users from UK and China. It is therefore important for us to maintain a brand’s social media account with a good content strategy.

We believe content is king. To maximize the exposure and influence of your brand on social media, Comms8 will help you with a comprehensive strategy, starting from identifying the most suitable social media platforms that best target your audience, to creating the most engaging social media content on the platforms.

In terms of overall planning, Comms8 can help you with:

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Deciding

Deciding the suitable social media platform(s) for your brand – some platforms are good for B2B marketing (e.g. LinkedIn), some are best for B2C marketing (e.g. Tiktok)

Identifying

Identifying your target audience on social media platform(s) – by demographic, geographic, job, interest etc.

Recommending

Recommending content strategy specified for China social media platforms – the landscape of Western social media platforms is very different from those in China, which localisation is essential

Planning

Planning social media content as part of your integrated marketing strategy (link to integrated marketing strategy) – leverage various marketing formats to reinforce brand recognition, build trust and drive conversion

While for content creation, we can work with you on:

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Content pillar

Decide the key content (pillars) that you want to share with your audience most, and the ways to present the content

Brand image building

Besides promoting the product/service alone, it is important to share the brand’s value and adding human touch to the brand

Hashtag strategy

Publish posts with good hashtag for your brand or a specific campaign will help driving user-generated content (UGC) for higher engagement and wider exposure of your brand

Keyword strategy

Not only choosing the keywords that best describe your brand, but also relevant keywords that interest audience most

Various content format

Apart from static images and copywriting, we also produce different formats to cater different needs, e.g. short video, infographic, digest/for dummies (懶人包) etc.

Comms8 believes with a good content strategy, we will be able to help you to implement effective forms of communications on the right social media platforms, targeting the right people. In Comms8, we provide social media content management for below platforms:

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Facebook

Instagram

WeChat

Weibo

Tiktok

rednote (Xiaohungshu/ XHS / Little Red Book)

It is sometimes not easy to start a Chinese social media account.
Visit Social Media Set Up to know more about what Comms8’s can help you with.

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Client Testimonial

Echo Z - Schneider Electric

“From strategic planning to execution, Comms8's services reflect its highly-rated professionalism and a sense of responsibility.”

Bob J - Jersey Dairy

“We’re impressed with Comms8 market knowledge and speedy access to relevant market data. At their initiative, Comms8 undertook direct consumer polling that greatly assisted our thinking on how we should approach the market.”

Sandra N - Nelson

“We're delighted with the 2x short-term sales impact plus winning the Chair's award at The Drum Digital Advertising Awards 2020. “

Dino M - The7Stars

"Comms8 was a great partner when we worked together in launching Hostelworld in Asia. The team understood the cultural diversity in Asia, provided in-depth insights on the target audience and consumer behaviour.”

Wen J - Nestle

“We have worked with Comms8 for various projects to communicate to Chinese audiences. The team really pays attention to details and very often goes the extra mile to deliver good results.”

Alex K + Joe L - SLEEEP

“Comms8 is ahead of the game, highly strategic, and understands the trends and gives us great advice! The team helped us putting our social media marketing in place, which is extremely important for our business.”

Anna B - Minioti

“Comms8 have offered us an extremely efficient and highly experienced level of service, with a powerful blend of creative and up to date business knowledge around international markets. “

Tammy C - One Family

“Comms8 helped us to establish the One Family Office brand in front of our niche High Net Worth Individual target audience in China, Hong Kong, and Singapore. They provided us with excellent brand strategy, in-depth market understanding, and advanced digital solutions.”

Tim L - QFPAY

“Comms8 is a 4A thinking marketing consultancy and also a valuable strategic partner to QFPAY. Comms8's involvement is critical to our global strategy, from marketing, advertising, PR to a strategic partnership.”

Case studies on content strategy

Case Studies

Comms8 took Hainan to the heart of European travellers

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Insights on content strategy

Blog

3 Tips For You to Become a More Influential KOL

Are you a Key Opinion Leader (KOL)? Do you long for further development in your KOL career? You have come to the right place.

Being a KOL is never easy, particularly in certain competitive landscapes. Building a profile on social media and attracting a small group of fans are quick and simple, but keeping a continuous growth of your KOL career needs way more than that. Not only ongoing maintenance is needed for your account, but capturing the suitable business trends is also essential.

Two Emerging Chinese Short-Video Sharing Apps

Since their inception, social media platforms have always been essential tools for brands to reach their target audience, especially in China, where over one billion people use the internet every day.

However, besides WeChat (China’s WhatsApp), Weibo (China’s Facebook), and Youku (China’s YouTube), what other social media platforms should you utilise in order to communicate with your audience?

Top Five Takeaways from Advertising Week Europe 2018

Click here to see what Comms8 found out at Advertising Week Europe.

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