social media set up

Signing up for a Chinese social media account is easy, but getting it registered as an official brand account could be more complicated and involves more paperwork. Popular Chinese social media platforms such as WeChat, Weibo and Xiaohungshu (Little Red Book) offer 'Official Account' or 'Brand Account' to corporates and brands. This is particularly useful for international entities & Western businesses in building credibility and trustworthiness to expand their reach to the Chinese audience.

Official/brand account on Chinese social media

Registering for an official account could be a hassle to a lot of companies, especially those that do not have a Chinese business entity and registration. Aside from the paperwork for registrations, most of the contact points are Chinese speakers and the language difference could be a barrier for a lot of the companies in the West.

The most straightforward way is to register through a third-party agency, yet in most cases, the brand's official account is registered under the agency's name instead of the brand's - this would be tricky for brands to take over the account ownership at a later stage (say when there's a change in agency) and also affect the credibility for the brand.

Here at Comms8, we could you help with the social media set up

Here at Comms8, with our deep understanding of the Chinese social media scene and local contact, we are your single touchpoint in setting your presence on Chinese social media that are registered under your brand's name! Next step? Simply fill in the form here. Our specialist will be in touch with you to arrange further. Not to worry about the credibility - the social media account is fully yours with 100% ownership and control!

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Case studies on social media marketing