Comms8 Weekly : Branded content - a sophisticated and subtle approach | Engage Gen Z for success | Big hit in education trend

High-level brand content in Chinese variety shows is a popular trend in China. How do brands choose suitable variety shows to express their brand image and innovate in brand content? Over the past 35 years, China’s entrepreneurship sector has grown rapidly from almost zero to more than six million registered private businesses. What made the young entrepreneurs succeed? In recent years, children’s programming has become the most popular track in the education industry. Will people let their children learn to program?

3 Chinese marketing news this week : "Liby 立白” enters cosmetic market | Food industry gets greener | Silver Hair is the new drive in E-Commerce

Liby Group, the laundry care brand, announced on its that the company has cultivated a cosmetics brand called "Ban Yue Fu Sheng". Chinese food market is evolving in new ways. Beyond Meat enter the retail market and cooperate with Alibaba to sell its products at FreshHema. The internet penetration amongst middle-aged and elderly population has been growing in China.