Posts tagged Douyin
KOL Marketing in Asia: 5 Proven Strategies to Unlock Successful Campaigns

Looking to build new strategies for Key Opinion Leader (KOL) marketing in Asia? This comprehensive guide will answer all your questions — from “How can I contact a KOL?” to “How much should I spend on KOL marketing?” Follow these 5 proven strategies to unlock success.

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China’s Music Industry Change Its Tune on Copyright Protections

The digital music industry in China is estimated to generate annual revenue of CNY 26.94 billion in 2022, according to Statista. Nearly 60% of the market increase is a manifestation of the commercialization of the market. At the same time, it has linked up and downstream enterprises in the music industry chain, bringing new opportunities for the development of the music streaming platforms in China.

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