忠 ("Zhong") means loyalty in Chinese. The latest study suggested that Chinese consumers are more likely to spend more and advocate their experience of the preferred brands with their peers.
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Over a billion people travelled to another country in 2013. But where were they going and why? Read on to find out the top 10 facts about global travel.
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This blog outlines five dos and don'ts when dealing with the UK and China traditional media.
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Domestic summer resort tourism is set to take off swiftly in China over the next few years, according to a new report published by Chinese Tourism Academy and China Meteorological Administration. Read on to find out why.
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Despite the World Bank's prediction that China’s growth will moderate over the medium term, there is still ample evidence to show that China remains one of the world's most dynamic markets in the next decade.
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