Saudi Tourism’s “This Land is Calling” Campaign Analysis

Saudi Arabia’s “This Land is Calling” campaign launched in 2024, inviting travellers to explore its rich landscapes and heritage. With tourism growth hitting 73% from Western markets, see how Saudi is shaping a new era!

BlogGuest User18 December 2024Saudi Tourism, Saudi Arabia, Campaign Analysis, This Land is Calling, STAComment

B2B Success in Asia: LinkedIn and EDM Strategies That Work

LinkedIn drives 80% of B2B leads, while segmented EDM increases open rates by 14%. Learn how to personalise and localise your B2B campaigns in Asia!

BlogGuest User11 December 2024LinkedIn, EDM, B2B, B2B Marketing, Asia MarketComment

Instagram Broadcast Channels: The Secret to Deepening Brand Loyalty in 2025

Instagram Broadcast Channels launched in 2023, helping brands like Jacquemus and Ralph Lauren connect with 50,000+ followers. Discover why they’re loyalty game-changers!

BlogGuest User4 December 2024X, Instagram, BroadcastChannels, BrandLoyalty, MetaResearchInsights, InstagramStrategyComment

6 Essential Tips for Activating X and Weibo at Events

With over 65,000 tweets during Cannes Lions 2023 and 593 million monthly active users on Weibo, social media is essential for event success. Learn 6 proven strategies to activate X and Weibo at your next event!

BlogGuest User27 November 2024X, Twitter, Weibo, Brand, BrandActivation, CampaignActivation, Hashtag, NIKE, ADIDAS, CannesLions2023Comment

How Chinese EdTech Companies are Winning with Social Media Marketing

With over 400 million education live-stream viewers and 45 million educational accounts on Douyin, Chinese EdTech companies are thriving through social media marketing. Discover their winning strategies!

BlogGuest User20 November 2024K12, ChineseEdTech, EdTech, K12EdTech, Yuanfudao, Zuoyebang, TAL, YuodaoComment