Seasons of China

“Seasons of China” is a Chinese documentary series featuring 24 Solar Terms produced by the China Xinhua Network Corporation (CNC) - twenty-four periods in traditional Chinese lunisolar calendars that matches a particular astronomical event or signifies some natural phenomenon.

Advertising, Brand, Marketing, Media, Case Study, Intergratedmarketing, Social MediaGuest User11 November 2022case study, advertising, media, partnership, global, Austria, Germany, digital, Chinese Marketing, onlineadvertisingComment

ABRSM

The Associated Board of the Royal Schools of Music (ABRSM) is one of the world’s leading music examination boards. Established in the UK, the organisation would like to expand their presence into the China market. Comms8 was entrusted to raise brand awareness through social media.

Advertising, Brand, Marketing, Media, Case Study, Intergratedmarketing, Social MediaGuest User27 April 2022case study, advertising, media, partnership, global, Austria, Germany, digital, Chinese Marketing, onlineadvertisingComment

DAKS Influencer Marketing

DAKS is a British luxury fashion brand established in 1894, it is one of the top British brands to hold royal warrants from three members of the Royal Family. To increase brand awareness amongst the young Chinese audiences, Comms8 was tasked to attract customers to its flagship store in London during the Chines Golden week in early Oct - one of the largest shopping seasons for the Chinese.

Aspinal of London

Aspinal of London is a British luxury leather goods company, it is particularly famous for its leather handbag amongst Chinese ladies. Comms8 was tasked to drive mentions of brands and sales for its handbag collection, particularly on the leading social media platform - Little Red Book.

Advertising, Brand, Marketing, Media, Case Study, Intergratedmarketing, Social MediaGuest User21 December 2021case study, advertising, media, partnership, global, Austria, Germany, digital, Chinese Marketing, onlineadvertisingComment

Nestle - SMA ORGANIC Growing Up Milk

Nestle, one of the world’s largest food companies, wanted to raise its product awareness of SMA ORGANIC Growing Up Milk to parents in China. Comms8 was entrusted to promote the product through Chinese media and influencers.