Schneider Electric: 360 degree Digital Activation

BRIEF

Schneider Electric, one of the world’s leaders for automation, switches, industrial control, smart grid technology and power distribution. Comms8 was tasked to drive brand awareness targeting niche industry stakeholders & customers after the revamp of its global website.

STRATEGY

Always-on SEO: To grow organic visibility, we implemented advanced SEO technical audits, in-depth keyword research and localisation to precisely reaching niche target audience. We also designed a new URL structure, revised and enhanced the SEO strategy based on the metadata to, ultimately, drive more sales from the website.

Result-driven SEM campaign: Targeting the KPIs set by Schneider Electric’s global team, we focused on delivering a result-driven & cost-effective SEM campaign. With clearly defined campaign goals, geo-targeting strategy, localised keywords and niche retargeting approach, we were able to uplift Schneider’s brand amongst audience in the industry. To improve search ranking, we also developed a display advertising campaign with A/B testing, allowing us to further optimise the campaign based on data.

Bespoke social media content: Working closely with SE, our in-house design & copywriting team created a series of engaging content on social media to reinforce the brand identity and how their products could assist and be beneficial to both B2B & B2C audience.

Cross-border media partnership: To springboard the brand further expanding to the Greater China region market, we partnered with Chinese online media to deliver advertorials, brand-focused interviews and features on social media platforms to maximise the brand exposure.

RESULT

72% of the localised keywords were ranking on the first page of search results, which was exceeded the global KPIs. Generated over 4.1% click-thru-rate for display advertising, exceed the industry benchmark of 0.2%. The resonating social media content and aggressive media exposure also helped to strengthen brand awareness.