How Chinese New Year celebration went online this year

To avoid Covid resurgence, Chinese government called people to avoid travelling to their hometowns for family celebrations. According to Xinhua News Agency, comparing the average figures during this period, more than 48 million people in 36 large and medium-sized cities across the country have decided to stay where they work this year to celebrate Lunar New Year. As millions stay put, Chinese celebrate Spring Festival in new ways.

Pepsi already kickstarted its 2016 CNY campaign

Pepsi has already kickstarted its CNY campaign with a viral video based on a classic Chinese tale "The Journey to the West".

AdvertisingCarol Chan11 January 2016CNY, advertising, China, PepsiComment

9 Chinese New Year ads that will warm your heart

When the adland focuses on Oscar, Christmas and Superbowl every year, let's not forget the Chinese New Year, which is THE festival that celebrated by 1/5 of the world's population, is also one of the major parades of great ads and creativity in Asia. As we start our celebrations in welcoming the Year of Goat, we have shortlisted 9 ads around in Asia that connect and remind us of what this festival is all about.