Millions of Chinese are using Zhihu in their daily lives for searching answers and sharing knowledge. But how can we utilise such a powerful platform in our B2B market? In this blog post, we’ll discuss how to use this popular knowledge-sharing platform - Zhihu to reach business-to-business (B2B) customers, what types of content to create, and how to promote it to the right people.
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Embarking on this pivotal journey towards net zero emissions, Comms8 has established three primary commitments and is using harnessing innovative solutions to reduce the carbon footprint.
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Recently, Louis Vuitton's (LV) co-branding venture, 'Librairie Éphémère,' in Shanghai, ignited an animated debate on Chinese social media platforms. The campaign triggered an intriguing discourse about its delivery, the value it signifies, and the evolving consumer patterns in China's post-Covid era.
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Immersed in the dynamic marketing industry, the Comms8 team seized the thrilling chance to attend the Mad/Fest event in July. Exploring emerging trends and gleaning wisdom from esteemed speakers, our week brimmed with profound insights and pioneering innovation.
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Creativity is the secret sauce for effective marketing - that's our key takeaway from Thinkbox's "Cracking Creativity" event. It's a thrilling ride to be a part of such enlightening discussions, reinforcing our belief in the power of creativity in cross-border marketing. Want more insights? Check our blog for the full event summary.
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