忠 ("Zhong") means loyalty in Chinese. The latest study suggested that Chinese consumers are more likely to spend more and advocate their experience of the preferred brands with their peers.
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Wanting to win the hearts of the ever-changing Chinese luxury consumers? Read this blog to find out their 5 common traits: much younger, more sophisticated, more well-travelled, more digital savvy and more from the lower-tier cities.
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Big data is the buzzword in the comms industry these days. But how do comms professional use data in a campaign? What are some of the best ways to use data meaningfully?
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No Facebook. No Twitter. No YouTube. Yet, social media users in China are way more active than Facebookers and Twitter users. This blog outlines why social media marketing is critical to any brands who want to target Chinese consumers.
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