Burberry invites you to star in its Christmas ad

Burberry invites its visitors in the UK to its Regent Street flagship store in London to be featured on its Billy Elliot-inspired Christmas ad.

Advertising, Brand, MarketingCarol Chan25 November 2015Burberry, Luxury, London, Christmas, advertising, media, GoogleComment

If Tiffany Sold You Yogurt, Would it Taste Better?

If Tiffany sold you yogurt, would it taste better? Do you notice how many times you have chosen a product because of how it looks than what it is? When was the last time you picked a bottle of Perrier than an unbranded sparkling water, despite of the fact that they technically tasted the same, simply because of the brand and its look?

Inspirations, Creativity, BrandCarol Chan17 January 2015Comms8 Ltdbrand, Luxury, advertising, creativeComment

5 Traits of China Luxury Goods Market

Wanting to win the hearts of the ever-changing Chinese luxury consumers? Read this blog to find out their 5 common traits: much younger, more sophisticated, more well-travelled, more digital savvy and more from the lower-tier cities.

Brand, Trend, MarketingCarol Chan21 October 2014China, LuxuryComment

Soulful is the new watchword for luxury

Luxury can mean so many different things to different people and across cultures, but there is a common theme emerging for the new luxury – Soulful – even for Chinese tourists who used to be known for being label-chasers.

Inspirations, PR, Statistics, BrandCarol Chan12 May 2014Luxury, China, Art, Comms8Comment