China's thriving KOL marketing offers diverse channels for brands to engage with their target audience. This strategy includes texts, photos, live streaming, social media commerce, and short videos, effectively establishing brand credibility and raising awareness among Chinese consumers. Our article provides valuable insights for marketing professionals and industry leaders navigating this dynamic landscape.
Read MoreAre you a Key Opinion Leader (KOL)? Do you long for further development in your KOL career? You have come to the right place.
Being a KOL is never easy, particularly in certain competitive landscapes. Building a profile on social media and attracting a small group of fans are quick and simple, but keeping a continuous growth of your KOL career needs way more than that. Not only ongoing maintenance is needed for your account, but capturing the suitable business trends is also essential.
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