Posts in Advertising
How Brands Engaged Chinese Lovebirds on ‘520’ Day
How Brands Engaged Chinese Lovebirds on ‘520’ Day

Brands which know little about ‘520’ day could be missing a great opportunity to engage with the Chinese lovebirds

Many global brands may know that nowadays, Chinese consumers celebrate both the Western Valentine’s day on 14th February and the Chinese Valentine’s day on the seventh day of the seventh month on the lunar calendar, but only a few know about ‘520’ day- And those who don’t know about it could be missing a great opportunity to engage with the Chinese lovebirds.

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Advertising, Brand, Creativity, Inspirations, MarketingCarol Chanbrand, marketing, china marketing, Valentine's Day, 520 day, campaignComment
Two Emerging Chinese Short-Video Sharing Apps
Two Emerging Chinese Short-Video Sharing Apps

Since their inception, social media platforms have always been essential tools for brands to reach their target audience, especially in China, where over one billion people use the internet every day.

However, besides WeChat (China’s WhatsApp), Weibo (China’s Facebook), and Youku (China’s YouTube), what other social media platforms should you utilise in order to communicate with your audience?

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Advertising, Brand, Creativity, Inspirations, Marketing, Media, TrendCarol Chanmarketing, Social media, china marketing, brand, advertising, video marketing, Chinese Digital MarketingComment