The Asia Pacific region is a digital marketing goldmine, with over 2.5 billion internet users. Businesses that embrace these five latest digital marketing trends in 2023, such as AI, influencer marketing, and personalisation, will be poised to strike gold.
Google dominates the search engine industry globally, but Baidu is king in China. Want to expand your business in China? Tailor your SEO strategy accordingly. Here are the five biggest Chinese search engines you need to know about.
Looking to build new strategies for Key Opinion Leader (KOL) marketing in Asia? This comprehensive guide will answer all your questions — from “How can I contact a KOL?” to “How much should I spend on KOL marketing?” Follow these 5 proven strategies to unlock success.
Read MoreRecently, Louis Vuitton's (LV) co-branding venture, 'Librairie Éphémère,' in Shanghai, ignited an animated debate on Chinese social media platforms. The campaign triggered an intriguing discourse about its delivery, the value it signifies, and the evolving consumer patterns in China's post-Covid era.
Read MoreThe blurring of gender lines is nothing new in fashion. What is new is the broader, consumer-driven cultural conversation around gender and sexuality. Digital platforms have enabled marginalised people to form communities online, amplifying understanding of diverse viewpoints.
Read More
