One Belt One Road: How history never repeats, it rhymes

With the advent of the BR,I it becomes ever more important to have a Chinese marketing team to help your brand speak any language.

NewsCarol Chan29 May 2019marketing, Chinese PR, China digital agency, Chinese branding, Chinese commsComment

Six ways to appeal to customers in China

Six ways to get the your brand off the ground in China. Take your brand global with the guidance of a specialist Chinese marketing team based in London, Hong Kong, and Beijing.

Marketing, TrendCarol Chan20 May 2019Chinese Digital MarketingComment

The Best 3 Marketing Campaigns for Chinese New Year in 2019

Alipay: “The Place I Call Home” (七里地), the most touching promotional video this new year

“The Place I Call Home”is a micro movie shot by Ann Hui, the famous Hong Kong director, as the promotional video for Alipay’s new year red pocket campaign - “fortune collection” (集五福).

AdvertisingCarol C12 February 2019Chinese New Year, video marketing, Chinese Digital MarketingComment

Pick of Christmas Ad 2018

Christmas is always a good time for marketers to launch campaigns, create online buzz and drive traffic. There are so many insightful ideas in Christmas 2018. Take a look at Comms8’s favourite ad of this festive season!

Advertising, Brand, Creativity, Inspirations, MarketingCarol Chan21 December 2018advertising, brand, marketing, ChristmasComment

What does Kim K joining Rednote (Xiaohongshu / RED) mean to brands?

Kim Kardashian joins the Little Red Book today. Check out what does it mean for brands in your Chinese marketing strategy.

TrendCarol Chan3 October 2018Social media, china marketing, little red book, kim Kardashian, Comms8, karlie kloss, influencer marketing, kolComment