China’s rapid urbanisation and economic boom have transformed second-tier cities into bustling tourist hubs. But their long-term success depends on embracing their cultural heritage and adopting cutting-edge tech for sustainable growth.
Southeast Asia’s e-commerce market is poised for continued growth, with a projected GMV of $139 billion in 2023, up 6% from the previous year. China remains the global e-commerce leader, holding a commanding 26.07% market share.
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As China’s youth unemployment rate reaches record highs, youngsters are turning to digital prayers and lucky charms for hope and guidance. This trend reflects the deep-seated cultural belief in the power of “fu” (福), or fortune.
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Millions of Chinese are using Zhihu in their daily lives for searching answers and sharing knowledge. But how can we utilise such a powerful platform in our B2B market? In this blog post, we’ll discuss how to use this popular knowledge-sharing platform - Zhihu to reach business-to-business (B2B) customers, what types of content to create, and how to promote it to the right people.
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K-Pop’s global stardom is no accident. South Korea’s pop music owes its popularity to its rigorous discipline and meticulous choreography. Here's how PSY’s ‘Gangnam Style’ and the rise of social media in the late 2000s pushed K-pop into mainstream culture.
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