China’s Adspend Forecast See’s Major Improvement

Check out Comms8’s latest blog on the massive growth in asspend in China!

Advertising, Brand, Leadership, Inspirations, MarketingCarol Chan8 May 2018marketing, advertising, Tv, adspendComment

Two Emerging Chinese Short-Video Sharing Apps

Since their inception, social media platforms have always been essential tools for brands to reach their target audience, especially in China, where over one billion people use the internet every day.

However, besides WeChat (China’s WhatsApp), Weibo (China’s Facebook), and Youku (China’s YouTube), what other social media platforms should you utilise in order to communicate with your audience?

How Chinese Brands Won Over Our Hearts this April Fool's Day

For brands around the world, April Fool’s Day is the perfect chance to communicate with their audience and improve brand awareness. Nowadays, Chinese brands are more global-centric and have started relating with the international audience by tapping in the global festivals and topics. We have picked two of the best Chinese campaigns embracing the sense of humour on this April Fool’s Day.