Tourism Campaign of the Week: South Africa

Comm8 presents its new weekly blog series- Tourism Campaign of the Week. This week we kick off in South Africa!

PR, Advertising, Inspirations, MediaCarol Chan19 January 2018Bakkie stories, South Africa, Tourism, PR, marketing, Travel, tourist board, influencer, influencer marketingComment

If Tiffany Sold You Yogurt, Would it Taste Better?

If Tiffany sold you yogurt, would it taste better? Do you notice how many times you have chosen a product because of how it looks than what it is? When was the last time you picked a bottle of Perrier than an unbranded sparkling water, despite of the fact that they technically tasted the same, simply because of the brand and its look?

Inspirations, Creativity, BrandCarol Chan17 January 2015Comms8 Ltdbrand, Luxury, advertising, creativeComment

4 Top Tips for Using Data Meaningfully

Big data is the buzzword in the comms industry these days. But how do comms professional use data in a campaign? What are some of the best ways to use data meaningfully?

Brand, Inspirations, PR, Statistics, Trend, MarketingCarol Chan30 September 2014PR, marketing, Comms8, statistics, dataComment

The New 5Ps of PR

The new 5Ps of PR: Protection, Promotion, Performance, Proof ... and Personality.

Brand, Creativity, Inspirations, Leadership, PR, TrendCarol Chan19 September 2014Comms8, PR, Leadership, brand, Chinese PRComment

Comms8 travel journal: Hainan island, China’s Hawaii

Thinking of extending your summer holidays in an exotic destination? Why not try Hainan, the only tropical island in China? See our recommendations here.

Inspirations, PR, MediaCarol Chan5 September 2014Travel, Holiday, China, Comms8Comment