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Posts in Marketing

How Chinese Brands Won Over Our Hearts this April Fool's Day

For brands around the world, April Fool’s Day is the perfect chance to communicate with their audience and improve brand awareness. Nowadays, Chinese brands are more global-centric and have started relating with the international audience by tapping in the global festivals and topics. We have picked two of the best Chinese campaigns embracing the sense of humour on this April Fool’s Day.

Brand, Creativity, Inspirations, Marketing, PRCarol Chan6 April 2018brand, marketing, PR, April Fool's DayComment

Top Five Takeaways from Advertising Week Europe 2018

Top Five Takeaways from Advertising Week Europe 2018

Click here to see what Comms8 found out at Advertising Week Europe.

Advertising, Creativity, Inspirations, Leadership, Marketing, Media, PR, TrendCarol Chan23 March 2018marketing, PR, AdvertisingWeekEurope, advertising, Comms8Comment

How Brand Partnerships can Boost Sales in China: Chivas Regal and the NBA

How Chivas Regal pulled back sales by partnering with NBA China, presented by Comms8

Advertising, Brand, Marketing, TrendCarol Chan13 March 2018nba, Comms8, marketing, Branding, brandComment

Tourism Campaign of the Week: Passion Made Possible

This week we head to Asia for the first time in Tourism Campaign of the Week!

Advertising, Brand, Marketing, PR, social, TrendCarol Chan13 February 2018marketing, singapore, tourism, tourist board, campaign, asiaComment

Tourism Campaign of the Week : Peru

Check out the second instalment of Tourism Campaign of the Week- this ones a cracker!

Advertising, Brand, Marketing, Inspirations, PRCarol Chan30 January 2018peru, suitcase, travel, travel marketing, PR, Tourism, tourist boardComment