How did brands build hype for Valentine’s Day?

Find out how did brands build hype for Valentine’s Day this year.

Marketing, BlogCarol C17 February 2020Comms8, Valentine's DayComment

Storytelling Is at the Heart of Every Great Brand

Whether you are from the East or the West, the desire to tell and share stories that engage never fades. The power to communicate with audiences is through a captivating story that is richly threaded with brand values. While this is a main stay in Europe and the US, the picture is a little more varied in China.

Six ways to appeal to customers in China

Six ways to get the your brand off the ground in China. Take your brand global with the guidance of a specialist Chinese marketing team based in London, Hong Kong, and Beijing.

Marketing, TrendCarol Chan20 May 2019Chinese Digital MarketingComment

Pick of Christmas Ad 2018

Christmas is always a good time for marketers to launch campaigns, create online buzz and drive traffic. There are so many insightful ideas in Christmas 2018. Take a look at Comms8’s favourite ad of this festive season!

Advertising, Brand, Creativity, Inspirations, MarketingCarol Chan21 December 2018advertising, brand, marketing, ChristmasComment

3 Tips For You to Become a More Influential KOL

Are you a Key Opinion Leader (KOL)? Do you long for further development in your KOL career? You have come to the right place.

Being a KOL is never easy, particularly in certain competitive landscapes. Building a profile on social media and attracting a small group of fans are quick and simple, but keeping a continuous growth of your KOL career needs way more than that. Not only ongoing maintenance is needed for your account, but capturing the suitable business trends is also essential.