Wanting to win the hearts of the ever-changing Chinese luxury consumers? Read this blog to find out their 5 common traits: much younger, more sophisticated, more well-travelled, more digital savvy and more from the lower-tier cities.

Brand, Trend, MarketingCarol Chan21 October 2014China, LuxuryComment

4 Top Tips for Using Data Meaningfully

Big data is the buzzword in the comms industry these days. But how do comms professional use data in a campaign? What are some of the best ways to use data meaningfully?

Brand, Inspirations, PR, Statistics, Trend, MarketingCarol Chan30 September 2014PR, marketing, Comms8, statistics, dataComment

The New 5Ps of PR

The new 5Ps of PR: Protection, Promotion, Performance, Proof ... and Personality.

Brand, Creativity, Inspirations, Leadership, PR, TrendCarol Chan19 September 2014Comms8, PR, Leadership, brand, Chinese PRComment

Why We Care about Social Media in China

No Facebook. No Twitter. No YouTube. Yet, social media users in China are way more active than Facebookers and Twitter users. This blog outlines why social media marketing is critical to any brands who want to target Chinese consumers.

Trend, Statistics, MarketingCarol Chan17 September 2014Social media, Comms8, China, Chinese Social Media MarketingComment

Here’s the New Way to End Email Overload

“Technology should not be allowed to control us and dominate our lives. We should control technology.” Here's the new German way to stop email overload.

Inspirations, Statistics, TrendCarol Chan19 August 2014experiential, communications, Comms8Comment