Top Five Takeaways from Advertising Week Europe 2018

Click here to see what Comms8 found out at Advertising Week Europe.

Advertising, Creativity, Inspirations, Leadership, Marketing, Media, PR, TrendCarol Chan23 March 2018marketing, PR, AdvertisingWeekEurope, advertising, Comms8Comment

How Brand Partnerships can Boost Sales in China: Chivas Regal and the NBA

How Chivas Regal pulled back sales by partnering with NBA China, presented by Comms8

Advertising, Brand, Marketing, TrendCarol Chan13 March 2018nba, Comms8, marketing, Branding, brandComment

Tourism Campaign of the Week: Passion Made Possible

This week we head to Asia for the first time in Tourism Campaign of the Week!

Advertising, Brand, Marketing, PR, social, TrendCarol Chan13 February 2018marketing, singapore, tourism, tourist board, campaign, asiaComment

China's Internet: Who Dominates and Why?

An insight into the key players and actors in China's vast digital landscape. Who dominates and why? Comms8 explains.

Trend, Media, Marketing, Statistics, socialCarol Chan26 October 2017Baidu, Alibaba, Tencent, China Internet, Comms8, e-CommerceComment

Loyalty Matters in China

忠 ("Zhong") means loyalty in Chinese. The latest study suggested that Chinese consumers are more likely to spend more and advocate their experience of the preferred brands with their peers.

Brand, Marketing, TrendCarol Chan21 April 2015china, audience, consumer behavour, infographicComment