8 Things You Need To Know About The New Cosmetic Regulations in China

A new Cosmetic Supervision and Administration Regulation was published earlier this month in China. The new regulations will be effective from 1st Jan 2021. Comms8 expert team has summarised 8 key takeaways for you.

News, TrendCarol Chan30 June 2020Cosmetic, china marketing, China, China Law, SkincareComment

Six ways to appeal to customers in China

Six ways to get the your brand off the ground in China. Take your brand global with the guidance of a specialist Chinese marketing team based in London, Hong Kong, and Beijing.

Marketing, TrendCarol Chan20 May 2019Chinese Digital MarketingComment

What does Kim K joining Little Red Book mean to brands?

Kim Kardashian joins the Little Red Book today. Check out what does it mean for brands in your Chinese marketing strategy.

TrendCarol Chan3 October 2018Social media, china marketing, little red book, kim Kardashian, Comms8, karlie kloss, influencer marketing, kolComment

3 Tips For You to Become a More Influential KOL

Are you a Key Opinion Leader (KOL)? Do you long for further development in your KOL career? You have come to the right place.

Being a KOL is never easy, particularly in certain competitive landscapes. Building a profile on social media and attracting a small group of fans are quick and simple, but keeping a continuous growth of your KOL career needs way more than that. Not only ongoing maintenance is needed for your account, but capturing the suitable business trends is also essential.

Two Emerging Chinese Short-Video Sharing Apps

Since their inception, social media platforms have always been essential tools for brands to reach their target audience, especially in China, where over one billion people use the internet every day.

However, besides WeChat (China’s WhatsApp), Weibo (China’s Facebook), and Youku (China’s YouTube), what other social media platforms should you utilise in order to communicate with your audience?