KOL Marketing in Asia: 5 Proven Strategies to Unlock Successful Campaigns

Looking to build new strategies for Key Opinion Leader (KOL) marketing in Asia? This comprehensive guide will answer all your questions — from “How can I contact a KOL?” to “How much should I spend on KOL marketing?” Follow these 5 proven strategies to unlock success.

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Louis Vuitton's Shanghai Campaign: Merging Luxury, Local Tides and China’s Middle Class

Recently, Louis Vuitton's (LV) co-branding venture, 'Librairie Éphémère,' in Shanghai, ignited an animated debate on Chinese social media platforms. The campaign triggered an intriguing discourse about its delivery, the value it signifies, and the evolving consumer patterns in China's post-Covid era.

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