How Coca-Cola win the heart of China market with its 'This is Gold' Campaign

Coca-Cola win the heart of China market with its 'This is Gold' Campaign by celebrating family value of Chinese athletes.

Brand, Advertising, socialCarol Chan20 September 2016cocacola, olympic, china, brand, ThisIsGoldComment

Apple and Samsung are both getting it wrong... in their name 7

Thought ditching its earphone jack was the bravest move of iPhone7? The bravest thing is having the guts to call itself '7'. Read more.

Brand, MarketingCarol Chan14 September 2016iPhone7, Apple, Comms8, Branding, Tech, MobileComment

Burberry invites you to star in its Christmas ad

Burberry invites its visitors in the UK to its Regent Street flagship store in London to be featured on its Billy Elliot-inspired Christmas ad.

Advertising, Brand, MarketingCarol Chan25 November 2015Burberry, Luxury, London, Christmas, advertising, media, GoogleComment

Loyalty Matters in China

忠 ("Zhong") means loyalty in Chinese. The latest study suggested that Chinese consumers are more likely to spend more and advocate their experience of the preferred brands with their peers.

Brand, Marketing, TrendCarol Chan21 April 2015china, audience, consumer behavour, infographicComment

9 Chinese New Year ads that will warm your heart

When the adland focuses on Oscar, Christmas and Superbowl every year, let's not forget the Chinese New Year, which is THE festival that celebrated by 1/5 of the world's population, is also one of the major parades of great ads and creativity in Asia. As we start our celebrations in welcoming the Year of Goat, we have shortlisted 9 ads around in Asia that connect and remind us of what this festival is all about.

Brand, Advertising, CreativityCarol Chan26 February 2015CNY, Content Strategy, Comms8, Malaysia, advertising, Asia, ChinaComment